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The first Moon Knight trailer (above) didn’t really give us a strong hint about how violent the show will be. We’re expecting a Super Bowl commercial for the Disney Plus series, and we’re very curious if it will show off the reported TV-14 rating that the show will have.
Yes, we have a Super Bowl commercial for the Sonic The Hedgehog 2 movie. Of course, it starts with a pun and then we get some more of Idris Elba as Knuckles. Plus, a Winter Soldier joke.
Lindsay Lohan’s always been the subject of rumor and speculation, and this Planet Fitness ad pokes at her entire history in the spotlight. And, yes, this is our first Danny Trejo spotting of the night.
Renée Zellweger is unrecognizable in this ad for The Thing About Pam, a series about convicted real-life killer Pam Hupp where the award-winning actress has donned a fat suit.
The MCU meets Schitt’s Creek in this Nissan ad with Eugene Levy, Catherine O’Hara, Brie Larson, Danai Gurira and Dave Bautista. All it’s missing is Dr. Strange showing up to explain why the multiverse crashes in every Super Bowl commercial.
A Top Gun Maverick ad that’s also a Porsche ad? That’s one way to try and make it seem less obvious that this movie was delayed more than a Dr. Dre or Guns N Roses album.
So, there’s going to be a watch party for the Lord of the Rings Rings of Power teaser trailer, which is set for 8:15 p.m. ET.
Zay-oos? Is that how you pronounce Zeus’ name? Well, it is when you’re a barista who’s about to accidentally infuriate a man who can light him up with a big bolt.
Super Gold Sunday, Dwayne “The Rock” Johnson tells us in this pre-show ad, is a once in a lifetime event, where the Super Bowl and the Olympics are happening at the same time. Yes, a Super Bowl commercial for the Super Bowl. It can happen, with the great one.
NBC just aired their teaser trailer for JOE VS CAROLE, a show we’ve already talked about on this live blog. Can Peacock make a must-see show out of an Netflix docuseries? Let’s find out.
They never let this guy get a break, do they?
This Ambulance movie looks intense and corny. A weird combination, right?
So, while the Chainsmokers play, let’s talk about music some more, as the team just talked about potential halftime show songs.
I’ll admit, I had to google who Catherine “Kit” Hoover is, but her pick of Eminem’s “Lose Yourself,” is a much better pick than the track I’m worried Eminem will play (“Rap God”).
As for the other picks? I’m good with everything, but I’d actually lose myself if Kendrick played “Money Trees.”
This rap and R&B halftime show is extremely long-overdue. The NFL should be ashamed that it took this long. Yes, it’s often hard to get the right stars for this show, especially when the league’s on bad terms with the culture (where is Colin Kaepernick playing these days?).
Yes, the halftime show is almost like hosting the Oscars, it’s hard to be beloved and not just got a bunch of cheap shots from the cheap seats. The people who hate rap will have their Twitter fingers on fire. But the rest of us? It’s gonna be a fun night.
We see there’s a whole app for the Halftime Show. And, lol, no we’re not downloading it.
The Super Bowl commercials are the biggest ads of the year, or so they want you to think? Michelob’s bringing a comical vibe for its spot with all the athletes. Let your inner Lebowski fly with appearances from Peyton Manning, Serena Williams, Alex Morgan, Brooks Koepka, Jimmy Butler and Nneka Ogwumike at the only thing bigger than the Super Bowl: a bowling alley named Superior Bowl.
Does it matter that T-Mobile’s ad with Miley Cyrus and credit to humanity Dolly Parton is the first time a godmother and goddaughter have joined forces for a Super Bowl ad? We’re not sure, but in this age of misinformation, we’re just hoping that’s a fact and that we’re not forgetting about some ad from the 1990’s. If you love music in ads, then you’re probably really happy with T-Mobile, which also ran an ad with Scrubs stars Zach Braff and Donald Faison:
You’ve never actually been to Flavortown if you’ve never seen this Super Bowl commercial for Bud Light Seltzer Hard Soda. In this ad, a society of Guy Fieri lookalikes — hidden inside the fridge, like some climate-controlled version of Narnia — prize flavor over all else. And you’ll need to hit play to see their mayor feels about this alcoholic soda.
The charisma-deficient Mannings are being used as executives intended: for the Caesars Sportsbook Ads to tell people to set gambling limits.
Jason Bateman took a break from Ozarks season 4 part 2 to work on this electric vehicle ad for the Hyundai Ioniq 5. It’s … kinda funny. At least when Bateman is scrunched into a tiny car.
I could have chosen to not embed the Caesar’s gambling ads featuring J.B. Smoove and the Mannings, because I’ve got two reasons not to. First off: they’re not good ads. They’re loud, abrasive and unfunny. Second of all? These ads are everywhere. And supposedly there’s one final ad that Caesar’s is releasing for the big game — though the YouTube release is set for 1 a.m. ET on Monday (which may be a way to keep us on our toes).
Also, Jeff Goldblum called them the Minnesota Bengals. Which is funny.
You don’t need to know about “six seasons and a movie” to enjoy this Planter’s ad reuniting Community stars Joel McHale and Ken Jeong. It’s all about a classic debate: do you devour snacks by the handful or eat with an intent, selecting one at a time?
Ah, the Chainsmokers performing “Closer.” Time to find commercials to watch…
Food waste is a real problem. So, Hellmann’s brought in former Patriots linebacker Jerod Mayo (get it, because of his last name) to make an ad where he tackles people who he thinks are throwing away food. Even the ubiquitous Pete Davidson shows up to take a tackle.
That crypto trading commercial starring Tom Brady? I’d really hate to be a Tom Brady fan watching that. Even with all of Brady’s flaws and weirdnesses, this feels like a new low.
Based on this clip they just played, I’m just like all the NFL players in Super Bowl 2022: I have no idea what a monobob is. But that’s because I am not watching the Winter Olympics. Some people love this stuff, I was never an Olympics person.
Boston’s beer, Samuel Adams, has a perfect pairing here with Boston Dynamics. Yes, the folks who make some of New England’s finest beers have teamed up with the mad scientists behind those robotic dogs that we think are going to take us all down eventually during the robot uprising.
Yes, Hyundai is getting in on the Uncharted movie action. This ad, which just played during the Super Bowl’s Football Night In America pre-show coverage, shows the true heroes for every one of video game (and now movie) character Nathan Drake’s adventures: the folks who clean Drake’s Hyundai Tucson.
Online retailer Rakuten really wants to make a name for itself, and so it made the same great choice that Ted Lasso’s casting directors did: it brought Hannah Waddingham in. But this ad, which feels like a very low-stakes Casino Royale, will send most people walking away thinking “oh wow, Hannah Waddingham is great,” rather than anything about Rakuten.
This Dodge RAM trucks ad might be exactly what some folks needed, a “Raminder” that it’s about to be Valentine’s Day. We’re sure that the Super Bowl Halftime Show crew won’t like the suggestion that you should duck out during that performance to find a gift. But we don’t know what kind of gift you’ll be able to get in that short burst.
We just saw a little bit of this year’s Uber Eats Super Bowl commercial, the part with Jennifer Coolidge (The White Lotus) eating makeup. A whole minute-long version featuring Trevor Noah (Daily Show), Gwyneth Paltrow (Goop) and even Succession’s own Nicholas Braun is available above.
I mentioned the older Pringles ad earlier today, so let’s talk about the new one. This spot pays respect to every snacker who has ever gotten their hand a little lodged in one of those brightly colored tubes (I’ve got one near me to keep my energy up, it’s the Scorchin Wavy Loaded Nachos).
The moral of the story? Just hold the tube up and let the chips slide out. Or else you might get stuck with that tube forever.
Nikki Bella and Terry Crews have brought a needed dose of personality to this pre-game show. They’re judging and hosting, respectively, for the new season of America’s Got Talent (which starts back up on February 21).
In a spot that is very much meant to look like an excerpt from one of their movies, Seth Rogen and Paul Rudd star in this Lay’s potato chips ad. We’re not sure why these two would get the munchies during the Super Bowl, but we’re more curious as to what Rogen sees in his bride.
A social media post of Arnold Schwarzenegger as Zeus seemed too good to be true for a funny movie, especially since it just said “February.” So, we wound up getting an-already released Super Bowl commercial with Arnie and Salma Hayek as Zeus and Hera, promoting BMW’s new electric vehicles.
Okay, NBC just played its shorter version of the Super Bowl Halftime Show trailer, and I have to say that from my personal opinion? It’s so much better. While I’d rather it have Mary J’s “Family Affair” (which Dr. Dre produced) in the clip like the full trailer does? It completely skips over Eminem’s meme of a song “Rap God.” I can only wish the actual halftime show does as well.
Above, you’ll find the full ad.
Edgar Wright isn’t the only big-name director with work airing during the Super Bowl. Chloé Zhao, the Oscar-winning director of Nomadland (who also directed Marvel’s Eternals) directed “A Clydesdale’s Journey,” the above Budweiser spot. This Super Bowl commercial has zero dialogue (this isn’t Mr. Ed 2022) but a lot of inspiring feels.
I hear them playing Kid Cudi’s “Pursuit of Happiness” in the background of an NBC segment about Joe Burrow. And, somewhere, I bet Kanye West (if he’s watching) is angry about it.
This ad with Peyton Manning, Michael Strahan and some other football player? Not sure what they’re teasing, but that was funny in its own right. Felt like a modern “wazzup?” in some way.
Oh, and if you haven’t seen this ad yet, expect to see it a lot. Real-life couple Scarlett Johansson and Colin Jost are seen here in an incident with the Amazon Alexa AI that seems awfully reminiscent of the AI-gone-too-powerful film Her, which Johansson lent her voice to.
The Scorchin Pringles ad, where teen tells his girlfriend’s dad how good a kisser his daughter is? I don’t know how I missed it because it’s not new at all (published last May on YouTube), but it’s good.
You remember all those fake shows in 30 Rock? Watching the pre-pre-pre-show on NBC, I saw a spot for the Bravo series Below Deck, about people who own yachts — which really feels like a machination of Jack Donaghy’s brain. Or is that just me?
A Super Bowl commercial that I like? Promoting an NBC show I’ve never heard of? This clip for The Endgame where Morena Baccarin plays arms dealer Elena Federova has me actually thinking about setting it to be recorded in my DVR. Or at least that’s how much I miss the Firefly co-star.
My least favorite part of the Super Bowl commercials is how I never recognize the athletes in the ads. So, thank you, Geico for calling out Ickey Woods as being the football athlete in your ad. I’ve got no idea who the guy in the Pizza Hut ads is. Pizza Hut didn’t put the ad up on their YouTube for me to check, either.
This “Stash” ad, though, that played after it, which is trying to make investing mainstream? Love the fine text that these are all actors.
In “weird to see you back” ads, Jim Carrey changed out of his Robotnik costume for the Sonic The Hedgehog 2 movie long enough to become The Cable Guy for this Verizon 5G ad. And this makes me wonder something, seriously: has 5G actually done enough yet to merit Jim Carrey? The hype was high, but the results so far? This is just the trailer, of course. The full ad is being saved for the game.
Wondering how I’m watching Super Bowl 2022 and all of the pre-show festivities? Well, I’m watching the Super Bowl on Sling TV, my preferred live TV service.
An NBC correspondant also just revealed that The Chainsmokers will be performing at the big game or possibly before it. I’m not sure. What I do know is that there’s a rumor that the Super Bowl halftime show featuring Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige and Kendrick Lamar may also see 50 Cent join in on the fun, bringing some east coast fire to the west coast affair.
Oh, and we’ve got an update to Dwayne “The Rock” Johnson’s involvement with Super Bowl 2022. Deadline reports that the XFL co-owner will appear in the NBC pre-game show, and he’s set to deliver a “pre-kickoff speech.”
We’re thinking it won’t be your standard speech, and that it could be more about “drive” and “power” and take a form similar to the rap that Eminem will deliver in the Super Bowl Halftime Show 2022.
Who else just saw a bit of Peacock’s Tiger King drama show JOE vs CAROLE in an ad set to Jefferson Airplane’s “Somebody To Love?” Well, we’ve got the full 2-minute 45-second trailer for the upcoming show:
Carole Baskin is played by SNL great Kate McKinnon, and Joe Exotic is a little-less recognizable version of John Cameron Mitchell.
Oh, and look at my lack of manners! I forgot to introduce myself. I’m Henry T. Casey, senior editor at Tom’s Guide where I primarily cover streaming. And today, I’ve already made my wings, which you can see below (I used J. Kenji López-Alt’s recipe).
And in Super Bowl ads news, Willie Nelson’s partnered with … Skechers? Yes, Willie’s all about finding comfort wherever he can in this spot using his song “On the Road.”
The weird thing about Super Bowl commercials is how they’re often leaked far in advance of the game. Advertisers pay all that money just to … well, play their own spoiler. Such is the case with the website-maker Squarespace. Its new ad starring MJ herself Zendaya (how excited are you for Euphoria season 2 episode 6?) is already live.
But as anyone who finishes that ad (or has a good ear for voices) will tell, she’s not the only superstar in the ad. We’re hoping 3 Stacks got paid well for that one. Squarespace would never pay someone in web-hosting, right?
And hello to all you early arrivers: we’ve got a little treat.
Early this morning, Universal Pictures dropped the trailer for Jordan Peele’s new movie “NOPE.” While this trailer starts off with the story of the first Black-owned horse trainers business in Hollywood, things get creepy real fast. Starring Keke Palmer, Stephen Yeun and Daniel Kaluuya, this trailer is teasing a ton of supernatural activity, an upset horse and “a bad miracle.”
Debuting in theaters on July 22, 2022, NOPE may stand for “Not of Planet Earth.”
Are you going to be watching the Super Bowl on Roku? We wouldn’t be shocked, as the company makes our top pick for the best streaming device.