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It starts with understanding that you are not selling a product or a service. You are selling a feeling.
Most people don’t realize the underlying reason why they buy the products that they do. Meanwhile, most sellers don’t recognize what they are selling.
- Clothes make you feel confident.
- A Lamborghini makes you feel successful.
- An alarm system makes you feel safe.
- Makeup makes you feel beautiful.
Jessica spends 12 hours a day on the internet managing security for web assets and loves her macha tea
