Apple needs to focus on making AI useful, not flashy

Google and Microsoft have made their developer conferences a showcase of their generative AI chops, and now all eyes are on next week’s Worldwide Developers Conference, which is expected to mark the debut of Apple Intelligence. The Cupertino-based company is facing a lot of pressure. Apple has fallen behind its peers in the AI race,…

Apple needs to focus on making AI useful, not flashy

Google and Microsoft have made their developer conferences a showcase of their generative AI chops, and now all eyes are on next week’s Worldwide Developers Conference, which is expected to mark the debut of Apple Intelligence. The Cupertino-based company is facing a lot of pressure. Apple has fallen behind its peers in the AI race,…