- Why Do You Need Unique Content At Your Medical Website?
- Tips On Creating Distinctive Content For Your Healthcare Blog
- BeClinic Template For Your Medical Website
- Wrap Up
Why Do You Need Unique Content At Your Medical Website?
Even though it sounds quite obvious, the fact remains that creating distinctive content allows the potential of reaching the top of search results. In the end, you get not only higher rankings, but more clients via the website. By posting unique content you can easily excel beyond those who use templates or even copy content from other sources. Furthermore, a clean website design combined with interesting content contributes to building a reliable image of your brand. Similarly, poor digital marketing can lead your patients to believe that you might cut back somewhere in your practice as well. Thus, pay special attention to content marketing and remember that you should work on new unique content on a regular basis.
Now, let’s consider a few ideas that will help you start creating distinctive content for your medical website.
Tips on Creating Distinctive Content for Your Healthcare Blog
Talk about your team members
Include information about the practitioners from your department team. You can create a separate Team page for this purpose or mention your staff in your blog or Services page. Don’t stop just at a short biography; provide your patients with additional, entertaining information like:
- Q&A with the doctors about actual topics within the limits of their specialization
- A few fun facts from the private life of physicians including stories about family and hobbies
- Grants, praise, and community engagement of your staff
Data with the emotional pattern
Contemporary healthcare is full of scientific information. The thing is that the average patient will get bored of the abundance of medical data sooner or later. Thus, it is crucial to keep the patients engaged in your website and everything you provide with it. Try to add emotions to your data or make it more narrative. Doing so, you will inspire change.
Share your expert opinion on the actual topics
If you’ve heard something in the news that is related to your specialization, make sure to discuss it on your blog. Give your opinion on the case, yet stay considerate if the topic is controversial. Give your patients the general idea of the information you want to discuss while providing facts. Once done, you can distinguish yourself by introducing the peer reviews of practitioners and experts to increase authority and brand awareness.
Mix up content
If you want to gain a different audience or the same audience in different forms, vary your content. Provide it in ways beyond plain text including a video presentation, infographics, charts, stats, and other visual tools.
Inspire interest by using infographics
Let’s say your website contains technical data and blog posts only and you want to stimulate your visitors’ attention. Then, infographics might be just what you need. A high-quality graphic design can make your content easy to digest, hence attracting more potential clients to your site. Prior to creating an infographic, make sure to follow a few smart tips:
- Less is better. Use just one or two colors in your design.
- Make the images mobile-friendly. Prevent using small text and large sized files.
- Provide a consistent CTA.
- Manage the data left-to-right, and top-to-bottom.
If you are in need of pre-styled infographic elements, we’d recommend checking them out at the marketplace. There you will find a wide range of graphic bundles for every taste.
Let your patients speak
One of the most important types of content refers to client testimonials. Allowing your patients to share their feedback, you contribute to building a trustworthy image of your practice and overpass skepticism.
Except for the testimonials, there is an even more powerful marketing move you can implement. All you have to do is just interview your patients about your recent research. Further, you can add their experience to your blog posts or e-book, or use a quotation from the interview in the infographic. In other words, make your clients understand that they are influencers. Talk more about them and ask their opinions. In this way, you’ll be able to make your relationships with the clients stronger.
Apply a series of blog posts
Do you know that blog posts aim to increase engagement and traffic at the website? Link the posts to each other and tag them under certain topics so that the visitors can easily find all of your articles.
BeClinic Template for Your Medical Website
In addition to unique content, we recommend taking care of your website design as well. It should correspond to the latest web design trends. If you feel like it has become outdated, we have a website template for an upgrade. This is the BeClinic Medical WordPress theme with 9 demos and Elementor Live Page Builder.
The template is fully responsive which guarantees the high flexibility of your site. Depending on your specialty, you can opt for an appropriate skin from nine that are available. Integrated Elementor editor allows creating astonishing layouts and customizing website content without writing code. The drag-n-drop tool makes the customization process effortless and fast. Besides, this healthcare template comes with numerous pre-designed pages. They allow you to provide all the important information in the most convenient manner.
Built-in JetElements add-on gives you an opportunity to create brands, carousel, and post sliders modules using the drag-n-drop editor. Going ahead with this medical template you’ll discover a bonus bundle of web elements including JetMenu, Revolution Slider, and bonus images. Yet, these are just the major features. You can find more features by downloading the demo version of BeClinic and testing it.
Wrap Up
Сontent marketing is the thing that you shouldn’t neglect if you want your medical website to stand out in a crowd. High-class content and shareable data strengthen your influence, extend and reach the wider audience. By providing your clients with the needed information and answering their questions, you help them make the final decision without hesitation.
Read Also
The Best Medical Shopify Templates In 2018
How to Create a Website [Ultimate Guide]
11 Things To Consider When Designing Your Website
40 Best HTML5 Health and Medical Website Templates for Clinics, Doctors, Dentists and More 2018