The value of social media data is undeniable. This information serves as the foundation for a successful marketing campaign and is important to increase digital presence. That’s why all marketing strategies must be based on a thorough analysis of social data.
Social media platforms carry a lot of valuable data for the brands to use. According to general social media statistics, over 5 billion people already use the four major social media platforms: Facebook, YouTube, Instagram, and Twitter.
As all social media platforms operate in their own unique way, all of them offer different advertising strategies for the companies. As the data from eMarketer below shows, Facebook continues to be a social media platform with the highest ROI, followed by Instagram and YouTube.
Social data gives brands full information about the state of their social media presence, which is crucial for a successful marketing campaign. The brand may do well on Facebook but have a weaker presence on other social media platforms. The analysis of social media presence and the complete social data analysis give the full picture, important for creating a marketing campaign.
Taking into consideration how important social data is for your marketing strategy, let’s investigate some tips on how to use social data to launch a successful marketing campaign.
1. Analyzing Social Media Trends
Social media trends are an integral part of social data, as they show the goals towards which consumer preferences are currently moving. By analyzing social media trends you get the idea of how you can use this social data to benefit your marketing campaign.
Social media trends are often discussed by media personalities, celebrities, and influencers. So, in order to be fully informed, you need to keep up with the discussion. These people do not only talk about the current trends but also predict the upcoming tendencies in the world of social media.
Peter Jefferson, the head of marketing at Flatfy recommends using the following framework to analyze social media trends:
- Identify the number of topics that are connected to your marketing campaign. This will help you find and monitor the trends within a specific field.
- Create filters that will help you monitor the development of certain trends as well as anticipate the emergence of new ones.
- Do a hashtag analysis according to the topics of interest.
- Add the topics of interest to your Google Search for Google to notify you about the updates.
This social data will help you identify the focus of your marketing campaign, so a thorough analysis of social media trends is absolutely necessary.
2. Identify Consumer Insights
Mobilize your social listening skills to get the social data necessary to create a successful marketing campaign. Social media urges everyone to share their opinion on a certain subject, so this data can help you identify the goals of your next marketing campaign.
According to a study by Statista, 36% of millennials, 30% of Gen X representatives, and 27% of baby boomers use social media for general networking with others. This includes sharing experiences, photos, videos, and other content.
Consumer insights are valuable social data you can benefit from. But how exactly can it help you launch a successful marketing campaign?
- Analyzing consumer insights can help you optimize product development.
- Using consumer feedback to adapt marketing strategies in real time.
- Managing your brand’s reputation and presence across social media platforms.
The analysis of consumer insights will give your brand necessary social data to create the tools that will help you differentiate your brand from your competitors and adapt your marketing campaign to the needs of your target audience.
3. Study Your Audience
Identifying a target audience is a crucial step in launching a marketing campaign. It shows the preferences of a target consumer which become the goals of a marketing campaign.
Social media data is a powerful tool to analyze the response of your audience to your previous marketing campaigns to make necessary adjustments and meet the needs of a target consumer.
The general data shows that male and female consumers give preferences to different social media platforms. According to Statista, Facebook is used by 52% of females and 48% of males while Twitter is preferred by 66% of males and only 34% of females.
Researching general statistics will give you an idea about which social media platform to focus on for your next marketing campaign. Besides doing that it’s important to pay attention to your existing following base to identify a target consumer for your marketing campaign.
Gathering the full social data to identify your target audience is crucial. Besides doing the analysis of the social media platforms you’re using, you can ask your followers directly by conducting a survey. There are multiple platforms you can use, including:
- Google Forms – a flexible tool to create surveys and Q&A’s that can be accessed by anyone.
- Facebook Survey – this is a Facebook app that can help you create a survey and post it right on your Facebook page.
- Survey Monkey – it’s a free surveying tool that you can try for free, or if you want to create advanced surveys you can buy Premium for additional features.
Your audience is your best advisor, from whom you can collect valuable social data to launch a successful marketing campaign.
The Bottom Line
Social media platforms and the data you can get from them serve as the foundation for all your marketing campaign. Pay close attention to the social data and you’ll be able to create successful campaigns that will bring your brand more popularity and awareness!
Kate is a passionate writer who likes sharing her thoughts and experience with her readers. Currently, she works as a real estate agent; you can visit her website. She likes everything related to traveling and exploring new countries.
Jessica spends 12 hours a day on the internet managing security for web assets and loves her macha tea